The Gurr

CLOSE
Inspired by a new focus on nature, we struck upon the classic track 'Born Free' as the foundation for our film.  From there we stepped outside of the tropes of baby adverts and instead drew inspiration from the long-lens closeups of nature documentaries.
YEAR
2018
ROLE
ACD
Concept
AGENCY
BETC
CRedits

Executive Creative Director / Rosie Bardales
ACD / Neil Gurr
Senior Creative / James Briggs
Account Director / Kate Gibson
Producer / Madeline Smith
Production Partner / Sweetshop
Director / Louis Sutherland