The Gurr

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A global campaign from fashion brand Gant that doesn't just show off the clothes, it teaches you new and unusual words along the way.
YEAR
2016
ROLE
Senior Creative
Concept
Art Direction
AGENCY
BETC

Print

Gant has always been synonymous with learning, founded in 1949 it helped popularise the Ivy League's traditional shirt and chinos preppy look. In 2017 they decided to reestablish this heritage and endeavour to teach as they sold. So we dug up strange fitting words from around the world, wordsthat were perfect to sum up the product attributes.
Gant / Magaine spread
Gant / Store display

Films

 For each product story we found an unusual word to teach our audience. Then made some equally unusual little films to go with them. These were played both online and in store.
CRedits
Agency / BETC
Executive Creative Director / Rosie Bardales
Senior Creative / Neil Gurr + Nat Cantor
Print Producer / Hülya Corty
Film Producer / Jo Dillon
Director + Photographer / Chino Moya
Production Partner / Sparklebop