The Gurr

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In 2019 Puma commenced a monumental ten-year partnership with Premier League Champions – Manchester City.  Our task, to showcase  the all new 2K19–20 kit range, kicking of this new era in style.
YEAR
2019
ROLE
Concept
Art Direction
AGENCY
KNAS

Home Kit

Inspired by Manchester’s historic textile industry, the kit features an undulating woven texture.  While the decals are an homage to City’s academy grounds which once ran purple with the dye from the mills.
Sergio Agüero & Raheem Sterling – Portraits
Sergio Agüero – DOOH
Bugzy Malone – Launch Party

Away Kit

The away kit pays homage to the 'Madchester' music scene of the late eighties – drawing it's inspiration from the legendary Hacienda Club. To celebrate the story we brought this twentieth century icon back to life, recreating it with a bold yet minimalist set design – featuring the colours, the columns, and stripes of the famous club.
Launch Visual – Magazine
Benjamin Mendy – Portraits

Third Kit

With bold colours and a striking gradient, this kit was designed as a beacon to new fans around the globe. The bold colours representing City's beautiful football and innovation.
Launch Visual – OOH
Leroy Sané & Gabriel Jesus – Portraits
Kit Launch Party – China
CRedits
Agency / Knas
Creative Director / Max Channan
Associate Creative Director / Neil Gurr
Head of Design / Iain Robson           
Design / Danilo Rodrigues
Design / Danilo Silvero         
Producer / Hülya Corty
Client Service Director / Pierre Byman
Photographer / Jon W Johnson
Service Production / Falca
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