The Gurr

CLOSE
CLOSE
×
Addicted to football, the Puma Hacker lives to experiment and have fun. To drive football in new and exciting directions. They’re not interested in  the expected – all that matters is pushing the limits of what’s possible, that's why they – Hack the Game.
YEAR
2019
ROLE
Concept
Art Direction
AGENCY
KNAS

Print

The Hacked Pack’s digital camo effect was designed to daze and confuse opponents. Inspired by this cyberpunk aesthetic we created a print campaign starring Suarez and Lukaku.
Luis Suárez / Hack the Game
Puma Future & Puma One / Hack the Game
Romelu Lukaku / Hack the Game

Social Film

 A content series with tongue placed firmly in cheek.  In it players like Antoinne Griezmann 'Hack the Game', bending reality to their will – just as they do on the pitch.
CRedits
Agency / Knas
Creative Director / Max Channan
Creative Director / Eduardo Marques
Associate Creative Director / Neil Gurr
Design / Danilo Rodrigues
Design / Danilo Silvero
Producer / Hülya Corty
Client Service Director / Pierre Byman
Photographer Print / Jean-Yves Lemoigne
Photographer Social / Edmund Fraser
Service Production / Falca
Next case

Learn With Gant

© The Gurr / 2K20
GET IN TOUCH