PUMA
PUMA
PUMA
PUMA
PUMA
PUMA
ITALY
REBORN
ITALY
REBORN
ITALY
REBORN
Like a phoenix from the flames, Italy is entering a new era of football. A renewal led by youth. That's why Puma created the 'Renaissance Kit', inspired by the ‘Maglia Verde’ (green jersey) worn by the youth.
YEAR
2019
ROLE
Concept
Art Direction
Art Direction
AGENCY
Knas
To connect with a new generation of fans we decided to ditch the stiff athlete shots one expects and instead went on location to a Renaissance palace with a bunch of young fans. Smashing together the new and the old just as the kit does.
Italy Reborn / Poster
Italy Reborn / Poster
Italy Reborn / Billboard
Italy Reborn / Fly Posters
Italy Reborn / Billboard
Social Film
Alongside the shoot we captured the energy of the day in a vibrant launch film for social that also played on the new vs old vibe of the campaign.
CRedits
Agency / Knas
Creative Director / Eduardo Marques
Associate Creative Director / Neil Gurr
Design / Danilo Rodrigues
Producer / Denise Kostubo
Client Service Director / Pierre Byman
Photographer Print / Rodrigo Maltchique
Service Production / Falca
Creative Director / Eduardo Marques
Associate Creative Director / Neil Gurr
Design / Danilo Rodrigues
Producer / Denise Kostubo
Client Service Director / Pierre Byman
Photographer Print / Rodrigo Maltchique
Service Production / Falca
