PUMA
PUMA
PUMA
PUMA
PUMA
PUMA
SPARK
FEAR
SPARK
FEAR
SPARK
FEAR
SPARK
FEAR
When you can change the game in a blink of an eye, you Spark Fear in the hearts of the opposition. To launch the Puma Spark Pack we wanted to bring to life the feeling of facing down players like Romelu Lukaku and Antoine Griezmann.
YEAR
2020
ROLE
ACD
Concept
Art Direction
Concept
Art Direction
AGENCY
Knas
When you have the Spark, a single look will put the fear of god in the opposition. To capture this feeling we created a print direction that saw our players confronting the viewer as if to say 'I DARE YOU'.
Puma Spark Fear / Antoine Griezmann
Puma Spark Fear / Sergio Agüero
Puma Spark Fear / Sergio Agüero
Puma Spark Fear / Antoine Griezmann
CRedits
Agency / Knas
Creative Director / Eduardo Marques
Associate Creative Director / Neil Gurr
Design / Danilo Rodrigues
Producer / Denise Katsubo
Client Service Director / Pierre Byman
Photographers Print / Paul Calver & Philip Haynes
Service Production / Falca
Creative Director / Eduardo Marques
Associate Creative Director / Neil Gurr
Design / Danilo Rodrigues
Producer / Denise Katsubo
Client Service Director / Pierre Byman
Photographers Print / Paul Calver & Philip Haynes
Service Production / Falca
