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The Gurr

Flow is a state of mind – a heightened state of awareness where freedom and creativity know no bounds. Everything else fades into the background as you focus on the harmony of the task at hand.
YEAR
2020
ROLE
ACD
Concept
Art Direction
AGENCY
Knas

Print

Our goal for this campaign was to create a visual representation of Flow. The moment an athlete leaves his normal mindset behind and switches to a new level. To achieve this we created a visual direction that literally flowed across the page. Type and visuals becoming fluid.
Puma This is my Flow / Romelu Lukaku
Puma This is my Flow /Antoine Griezmann
Puma This is my Flow / Romelu Lukaku
CRedits
Agency / Knas
Creative Director / Eduardo Marques
Associate Creative Director / Neil Gurr
Design / Danilo Rodrigues
Producer / Denise Katsubo
Client Service Director / Pierre Byman
Photographer / Jean Yves Lemoigne
Service Production / Falca