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The Gurr

Rimmel was synonymous with 'Get The London Look' for too long. Culture has evolved, trends have come and gone. Today, there is no one 'London Look'. So we changed what Rimmel stood for – defining a distinctly London attitude that celebrates individuality, self-expression and boldness.
YEAR
2017
ROLE
Senior Creative
Concept
Art Direction
AGENCY
BETC

Social

After launching with our anthem film we brought the new attitude to social with a squad of up and coming Londoners who embodied the 'Live the London Look' attitude.
Live the London Look / Portia Ferrari
Live the London Look / Cora Corre
Live the London Look / Lewys Ball
Live the London Look / Maddi Waterhouse
CRedits

Executive Creative Director / Rosie Bardales
Creative Director / Nat Potter
Senior Creative / Neil Gurr + Ebba Hult
Film Producer / Sue Cooke
Digital Producer / Hülya Corty
Director / Dexter Navy
Photographer / Kate Bones
Film Producer / Sue Cooke
Digital Producer / Hülya Corty
Service Production / PartizanAgency / BETC