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The Gurr

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The Worldwide Tribe is a one-of-a-kind institution, producing creative content to bring a personal insight into the biggest humanitarian disaster of our time: The refugee crisis.
YEAR
2020
ROLE
CD
Concept
Art Direction
AGENCY
Knas

Print

To shake the 1 dimensional label of 'refugee' we decided to talk about the utterly mundane things they love (or hate). Creating in instant and relatable connection with the viewer by moving past the stereotypes.
WWT / Mez
WWT / Awad
WWT / Bego
CRedits
Agency / Knas
Creative Director / Neil Gurr
Senior Creative Copy / Jess Mallet
Design / Danilo Rodrigues
Producer / Denise Katsubo
Client Service Director / Pierre Byman
Photographer / James Day